Privacy Policy

Privacy Policy 

At Alba Mhòr, exceptional journeys begin with trust. Whether you're planning a bespoke whisky experience, tracing your Scottish ancestry or exploring the Highlands with one of our experienced guides, we recognise that you are placing your confidence in us. We believe that trust extends beyond the journeys we create—it also applies to the way we collect, use and safeguard your personal information.

This Privacy Policy explains what information we collect, why we collect it, how we protect it and the choices available to you under UK data protection law.

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Our Commitment to Privacy

Many of our guests choose Alba Mhòr because they value discretion, personal service and genuine relationships. These principles guide how we handle your personal information.

Our privacy principles are simple:
• We collect only the information we genuinely need.
• We are transparent about how it is used.
• We never sell your personal information.
• We protect your information using appropriate technical and organisational measures.
• We respect your privacy throughout every stage of your journey.

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Who We Are

Alba Mhòr is a trading name of Chauffeur Services (Scotland) Limited.

Company Number: SC515199
Registered Office: 11 Gladstone Place, Stirling, FK8 2NN
Email: Chris@albamhòr.com

Chauffeur Services (Scotland) Limited is the Data Controller responsible for personal information collected through this website.

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Information We Collect

We may collect information you provide directly, including your name, email address, telephone number, country of residence, travel dates, interests, accommodation preferences, dietary or accessibility requirements, genealogy enquiries and any other information you choose to include in your correspondence.

We also collect limited technical information automatically, including browser type, device information, IP address, approximate location, pages visited, referring website and website usage statistics.

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Why We Collect Your Information

We use your information to respond to enquiries, prepare bespoke itineraries and quotations, arrange requested services, communicate during the planning of your journey, improve our website, protect against fraud or misuse and comply with legal, regulatory and accounting obligations.

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Our Lawful Basis

Depending upon the circumstances, we process your information because:
• you have asked us to provide information or prepare a quotation;
• processing is necessary before entering into a contract;
• we have a legitimate business interest in improving our services and website;
• we are required to comply with legal obligations; or
• you have provided consent for specific communications, such as marketing.

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Marketing Communications

We will only send marketing emails where you have requested them or where permitted by applicable law. Every marketing communication includes a simple unsubscribe option, and you may withdraw your consent at any time.

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Sharing Information

We do not sell personal information.

Where necessary, we may share limited information with carefully selected partners involved in delivering your itinerary, including accommodation providers, restaurants, transport partners, golf courses, distilleries, guides or other trusted suppliers. Professional advisers, payment providers and public authorities may also receive information where required by law.

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International Guests

As many of our guests travel from outside the United Kingdom, some information may need to be shared internationally in order to arrange your itinerary. Where transfers outside the UK occur, we take reasonable steps to ensure appropriate safeguards are in place in accordance with UK GDPR.

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Data Retention

We retain personal information only for as long as necessary. Typical retention periods include:
• General enquiries: up to 24 months.
• Confirmed bookings and associated records: as required by contractual and financial obligations (typically up to 7 years where accounting legislation applies).
• Marketing preferences: until consent is withdrawn.
• Website analytics: according to the retention settings of the analytics platform.

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Cookies and Website Technologies

Our website uses essential cookies to ensure the site functions correctly and, where consent has been provided, analytics cookies to help us understand how visitors use the website. The website is hosted using Wix, which provides secure hosting and core website functionality. Where enabled, Google Analytics supplies anonymous usage statistics that help us improve performance and visitor experience. Further information is available in our Cookie Policy.

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Protecting Your Information

We use secure hosting, encrypted connections (HTTPS), access controls, software updates and appropriate organisational procedures to reduce the risk of unauthorised access, loss or misuse of personal information. While no online service can guarantee absolute security, we continually review our systems and working practices.

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Children's Privacy

Our website and services are intended primarily for adults planning bespoke travel experiences. We do not knowingly collect personal information from children without the involvement of a parent or legal guardian.

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Your Rights

Under UK GDPR you have the right to request access to your personal information, request correction of inaccurate information, request deletion where appropriate, restrict or object to certain processing activities, request a portable copy of your information where applicable and withdraw consent where processing relies upon consent.

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Third-Party Websites

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those websites and encourage you to review their own privacy policies before providing personal information.

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Changes to this Policy

We may update this Privacy Policy periodically to reflect changes in legislation, technology or our services. The latest version will always be published on our website together with the revision date.

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Contact

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact:

Alba Mhòr
A trading name of Chauffeur Services (Scotland) Limited
11 Gladstone Place
Stirling FK8 2NN
Email: Chris@albamhòr.com

If you are unhappy with how we have handled your personal information, you also have a right to lodge a complaint with the Information Commissioner's Office (ICO).